Stephen Roda

Stephen started at Vertical Measures back in 2014 and now oversees measurement and analytics at Investis Digital to make sure that our services are having the largest, positive effect for our clients. He works diligently to provide analytics audits, creating reports that tell the story of a client’s success, and identifying opportunities to make insightful changes that turn into meaningful business improvements.

He loves what he does and will continue learning and applying that knowledge to improve our clients’ business.

Stephen is originally from Nova Scotia, Canada and is frequently asked questions about our neighbors to the north. At the office he was previously President of our company Toastmasters club and host of our annual awards show, The Vemmys. Outside of the office, Stephen enjoys software development, playing video games, and channeling his inner Harry Caray by drinking ice cold Budweiser.

He claims to have briefly seen the entire Internet once, maybe twice.

Reporting and Analytics
December 1, 2020

Google Analytics 4 And What It Means For Your Business

Google Analytics 4 is the next evolution of analytics tracking and was built to understand how users are engaging with your brand across all platforms.
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