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Brand Strategy

Protecting Your Business in Times of Crisis

May 22, 2020 | by Investis Digital
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Based on our experience, we believe businesses can and should protect themselves by taking these five actions.

While it can be tempting in times of uncertainty to play it safe and say less, we know that audiences are looking to companies for insight and leadership. The main goal of every workplace crisis communication strategy should be to enable seamless communication during crisis within an organization. While it may be natural to think of issuing a press release given its traditional nature,  crises also calls for a human response and it’s important to remember that there is power in creating a connection.

At Investis Digital, we have helped businesses manage through crises ranging from natural disasters to potentially devastating cyberattacks. Based on our experience, we believe businesses can and should protect themselves by taking these five actions:

  1. Take Care of Your People
  2. Stay Close to Your Clients and Customers
  3. Manage Your Reputation
  4. Manage Your Branded Content
  5. Plan for the Next Disruption

In Crisis Communications: 5 Ways to Protect Your Business During a Disruption, we help businesses understand the requirements for acting quickly and efficiently to manage through a crisis while planning for future disruptions.  In our free comprehensive report, you can learn how to act nimbly to manage your customers, employees, and shareholders when a problem threatens to disrupt your business.