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Brand Strategy

Why Businesses Need to Rethink Virtual Events

November 9, 2020 | by Kristen Kalupski
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During 2020, we’ve witnessed a scramble of businesses adopting online tools to conduct meetings online. Here is how they need to approach virtual events.

During 2020, we’ve witnessed a scramble of businesses adopting online tools to conduct meetings online. In some cases, literally, overnight, large corporations needed to replace in-person meetings of all sizes – ranging from small employee meetings to large-scale events – with easily accessible, free technologies such as Zoom.

But these businesses are also learning that you get what you pay for.

Security Problems

We’ve read time and again disturbing accounts of hackers disrupting Zoom meetings in egregious ways. Hackers have diverted Zoom meetings with racists messages and pornographic images. They have used Zoom to steal hundreds of thousands of user passwords. Zoom has become a nightmare from a privacy standpoint, too.

The fact is, Zoom is merely one example of the problems and limitations that come with free or low-cost alternatives. When a business decides to cut corners, the enterprise will continue to incur risks and experience limitations.

This approach to pull off an virtual meeting is a disaster waiting to happen. Enterprises already have their hands full managing through the uncertainty of COVID-19 and the realities of a recessionary economy. Having their reputations tarnished by hacks and privacy violations is a headache they cannot afford.

The time has come to take virtual events seriously. At Investis Digital, we rely on an in-house team of professionals and secure platform to manage our own events flawlessly. For years, we’ve been providing these services to hundreds of clients. In fact, in 2019, we supported 750 clients with complete virtual events and webcast services on a secure platform.

Businesses Need a Scalable Solution

But security is only part of the picture. Scale is another big issue. Where an end-to-end solution also makes a difference is through scalable, value-added services. Anyone can set up a Zoom meeting. But making a virtual event successful for thousands of people requires a different set of skills and capabilities such as:

  • A compelling user experience with simultaneous live and interactive presentations; pre-recorded on-demand content and downloadable resources.
  • Interactive features such as audience Q&A, live polls, broadcast alerts, and slide synchronization – all fully responsive to desktop or mobile devices.

Investis Digital can help you.

Investis Digital Live

Earlier this year, we announced the rebranding and enhancement of our webcasting and virtual events solution as Investis Digital Live. Through a combination of proprietary technology and dedicated professionals, Investis Digital Live helps hundreds of enterprises a year manage webcasts and virtual events cost-effectively and securely. We offer everything from investor days, video/slide content, conference calls, and in-house studio creation to virtual events.

Investis Digital Live includes Connect.ID Virtual Event Platform. This is a packaged, scalable and secure solution to support live and virtual events, which can be configured in less than two weeks. Investis Digital Live is included on the platform.

The Connect.ID Virtual Event platform has a single point of registration and sign-in which is GDPR compliant. Additionally, this solution provides users with comprehensive live and on-demand analytics accessible 24/7. Data points include who watched the live event and what content they engaged with.

During the COVID-19 pandemic, Investis Digital continues to partner with many companies, including Dominos, Prudential and Homebase, to bring effective and engaging communications to their audiences. These events have included internal town halls, business updates for external partners, quarterly and annual results for investors and e-learning events for employees.

Thought Leadership

We are creating thought leadership to help businesses understand the state of the art in virtual events. Earlier this year, when the pandemic began to take hold, we published a post that discussed how to do a webcast right. In addition, we recently, published a new Guide on Webinars, Webcasting, and Virtual Events that provides businesses with all the insights you need to create a close emotional bond with your audience at scale, get high attendance and engagement, faster and more cost-efficient than you would with an offline event. Our white paper covers everything from how to define your strategy to how to manage the post-event experience and measure success.

Contact Investis Digital Live

To make virtual events succeed, download our white paper and contact Investis Digital Live.