Why Businesses Need a HubSpot Certified Trainer
The brand promise of HubSpot is dazzling: the marketing, sales, and service software that helps your business grow without compromise. The CRM platform your whole business will love. Many large enterprises have purchased HubSpot licenses with visions of generating lucrative sales leads by creating personalized content in automated, seamless fashion. The notion of moving prospects along the sales funnel by delivering the right content at the right time with minimal human effort is an enticing one. But here’s the reality: most businesses barely scratch the surface of HubSpot’s potential. They invest large sums of money into this finely tuned machine but use it to manage narrowly defined tasks, like someone who treats their feature-loaded Mercedes-Benz like a basic Kia.
HubSpot Is Loaded with (Unused) Features
Why does this happen? Don’t blame HubSpot. The software creates measurable value to 113,000+ businesses. No, the problem is that too often, businesses just don’t take the time to learn how to use HubSpot. And to succeed with HubSpot, businesses do need to get proper training.
To be clear: HubSpot is not difficult to use. The user experience is fine. But the platform is so robust that users literally don’t know about all its available features or how to connect them to move leads down the sales funnel.
HubSpot offers myriad features ranging from email marketing to ad integration. But many businesses use maybe one or two features. For instance, they might use HubSpot to create a template for one-off emails and leave it at that. But those businesses are overpaying vastly for HubSpot when they fail to use the platform to its fullest potential. And frankly, there are less expensive options for tactical functions such as email marketing.
How HubSpot Training Can Help
But with training, a business can improve its performance and capitalize on HubSpot’s true potential. Proper training starts with a business identifying its goals, developing a more robust marketing strategy that capitalizes on HubSpot, and identifying specific ways HubSpot will deliver ROI. Then a business is in a much better place to understand how to use HubSpot to support the entire customer journey, not just a small piece of it.
For example, one of our clients works with us to build tens of thousands of automation rules to create personalized experiences for a variety of prospects. We work with the client to create separate journeys with measurable ROI for each prospect. The client understands how to unify all its content-rich tactics – such as webinars, ads, and blogs – to move prospects from awareness to conversion. With training, the client manages the complete journey.
Work with a HubSpot Certified Trainer
We recommend that businesses work with a HubSpot certified trainer. This is an elite group of professionals who have completed a rigorous course on how to maximize the value of HubSpot. Trainers are qualified to help enterprises to understand how to use all its features. Our own HubSpot certified trainer Blaine Kinsey is a lead nurture strategist who specializes in marketing and email automation to enable personalized and efficient communication for every contact that brands come in contact with.
Our training can teach businesses in areas such as:
- HubSpot marketing software
- Email marketing and lead nurturing
- Inbound marketing
- Marketing automation
- Aligning sales and marketing
- Personalized training for organizations
According to Blaine, “Hiring a certified trainer comes down to cost-benefit for businesses. Companies that invest in HubSpot training enjoy a big payback for the small investment, and they gain an edge over companies that try to do everything themselves and miss out on HubSpot’s rich features. Training unlocks the full value of HubSpot.” He added that Investis Digital’s training program spans multiple industries and global regions, and Investis Digital takes a partnering approach.
Contact Investis Digital
Investis Digital is a HubSpot Partner Certified and a Gold Level Agency. Whether you are a seasoned pro in the world of HubSpot and inbound marketing or just getting started, Investis Digital can help work with you to perfect a strategic, full funnel digital approach. To learn more, contact us.