Luke Bishop Featured in IR Magazine: Is Your Website Set Up for Success in 2020

Our VP of Sales, Luke Bishop, was recently featured in IR Magazine discussing how to set up your company’s website for success in 2020.

In today’s digital-first world, a company’s website is their primary communication hub, so it is more important than ever to optimize it for success. At Investis Digital we recently shared our latest Connect.IQ report, which measures the effectiveness of corporate websites across major indexes like the FTSE, NYSE and Nasdaq, to measure how well businesses are able to communicate their stories with their audiences.

In the article, Luke delves deeper into the results, including examining reputation management and investor communications.

Luke shares, “In these uncertain times, a positive corporate reputation – the belief that a company will do the right thing both operationally and ethically – has never been more critical. And events of 2020 underscore how reputation is now inextricably linked to articulating a purpose that delivers value to society, whether by taking a stand against racism or making life more bearable amid the pandemic.”

And additionally Luke goes on to say:

“Investor communication priorities have changed as a result of Covid-19. From the obvious need to change the physical arrangements for results announcements and annual general meetings to a refocusing on financial fundamentals such as capital structures and debt, we’ll see further changes as more companies report on the pandemic’s impact on their business.”

To learn more about what you can do to optimize these and other areas of your company’s communications, read the full article here.