IDX Heads to NIRI 2025 with Strategy, Storytelling, and Successes
As the investor relations world gathers in Boston for the 2025 National Investor Relations Institute (NIRI) Annual Conference June 1-3, IDX is showing up with a bold message: Investor relations is at a tipping point, and digital leadership matters more than ever.
“IR is at a moment of great opportunity,” said Michael Heller, Vice President of Business Development at IDX. “While U.S. companies dominate the global capital markets, most are still telling their story through static documents, not digitally engaging stories. Meanwhile, investors—especially institutional ones—are increasingly consuming content through websites, social channels, and AI-driven tools.”
That’s where IDX steps in. The company, known for its ConnectedContent™ approach, helps public companies transform their IR websites from compliance-heavy repositories into strategic platforms that build reputation, increase visibility, and foster trust with investors.
Digital Strategy Meets Real-Time Fun
At NIRI 2025, IDX is leaning into insight, interactivity, and innovation. Their booth will offer hands-on access to:
- Digital IR audits
- Connect.IQ™ insights, benchmarking IR sites against 300+ global criteria
- One-on-one strategy consults
- A soccer challenge inspired by the buzz around the Club World Cup, with prizes, fun, and a PS5 for the top scorer.
“If we’re going to talk about performance and competition, we might as well make it literal!” Heller added.
Helping IR Teams Adapt to a Changing Landscape
IDX’s work is centered around amplifying visibility multipliers, such as strategy, innovation, leadership thinking, and market context. That helps companies shift from simply publishing numbers to telling a compelling story of future value.
“Everything we do is grounded in our ConnectedContent™ approach,” Heller explained. “We blend rich storytelling, clean UX, AI-powered insights, and bold creative. Reputation and perception drives up to 60% of market cap, and your site is the narrator of it all.”
What’s Shaping IR in 2025?
Looking ahead, IDX sees three key trends defining the year for investor relations:
- AI-generated research is here to stay, and companies that don’t surface strategy in AI-readable formats risk being misunderstood or overlooked.
- IR websites are shifting from compliance checklists to reputational assets that reflect corporate identity and ambition.
- Digital storytelling, ESG integration, and leadership visibility are being led by European companies, leaving room for U.S. firms to catch up and stand out.
Recognizing Impact: Recent Wins
IDX’s work is turning heads. United Therapeutics recently earned the Best IR Website award at the IR Impact Awards for its collaboration with IDX. The site balances bold design with clear financial storytelling and a strong human narrative, a standout example of how IR content can inspire as well as inform.
“Together, we created a site that captures their personality and breaks out of the ‘corporate mold.’ It’s bold, highly visual, and deeply human while still delivering all the core IR functionality investors expect,” Heller said. “This wasn’t just a design win. It was a strategy win.”
Other IDX clients also received recognition recently. Technology communications company Vodafone won for Most Effective Use of Visual Communications at the IR Society Best Practice Awards. Also, spirits company Diageo was shortlisted for Best Employer Website at The RAD Awards.
What Sets IDX Apart?
At its core, IDX is more than a technology provider—it’s a partner in strategic communication.
“We’re not just technologists,” Heller emphasized. “We’re strategists, storytellers, and creative problem solvers. We understand what investors are really looking for, and we know how to surface it in a way that’s engaging, accessible, and aligned to a brand’s capital markets goals.”
And perhaps most importantly: IDX listens. “Every company has a unique story. We’re here to help find the best way to tell it.”
Where IR Fits in Your Future
“IR is no longer just about disclosure,” Heller concluded. “It’s about belief-building. If your site doesn’t reflect your ambition, you’re underselling your potential. And that’s a fixable problem.”
Find out what IDX can do for your investor relations, and look up at NIRI 2025.