Digital Summit At Home September: Workshop & Session

Digital Summit At Home is a 3-day, fully interactive online event that delivers all of the great learning and networking opportunities from the in-person Digital Summits events, online.

Investis Digital is excited to continue our partnership with Digital Summit and offer two online opportunities designed to help viewers optimize and enhance their digital presences in September. If you would like to register for the event, make sure to use our discount code SPEAK50 for $50 off any pass level.

Here are our two offerings at the event:

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

September 8th at 11am PT/2 pm ET

What is the Domino effect? It’s when a brand activates their owned audience and creates a billion-dollar market differentiator. It’s how Domino’s was able to create massive change, boost stock price, and turn around a brand on decline – all by activating an owned audience.

It’s time to look at your digital marketing strategy (or create one) and activate your audience at all stages of your customer journey. This workshop examines the channels, tactics and tools needed to dive deeper into SEO, paid media, social media, email marketing, measurement and CRO.

If you are not building your owned audience, you are falling further behind in this distracted and fragmented online marketplace.

At the end of this workshop, you’ll be able to:

• Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
• Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
• Learn how to activate your content and channels with the customer journey
• Determine what’s working, what’s not, and how to test with measurement and CRO
• Manage your owned audience and prove the value it creates for your organization
• Prove your ROI and how to communicate that with the C-Suite
• Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office

Website Migration: What to Do Pre, During and Post

September 9th, 12:55pm PT/3:55 ET

Whether you’re an SMB or Enterprise level corporation and you are rebranding, redesigning or merging company websites, there are a number of things you have get right in order to mitigate the risk of losing traffic and revenue. Website migrations are tricky because you’re reconstructing how search engines see your site. Join us as we walk through the process of a successful migration strategy.

After this session, you’ll be able to:

• List reasons why you should migrate (there are plenty)
• Take advantage of opportunities to make your new website SEO friendly
• Use best practices presented to prepare for your migration
• Find out what to expect during migration day
• Know what you need to monitor in post-migration

As you prepare for the sessions, make sure to check out our latest blog post on webcasting here. Please feel free to get in touch with any questions ahead of the event.