How Facebook Acquiring Giphy Affects Storytelling Strategy

A few weeks ago we shared a post about how your marketing campaigns can be improved with the use of visual content. For example, posts that contain GIFs offer more than just an image. A GIF, or Graphics Interchange Format, can be used for email or social media promotion, landing pages and blog posts. This form of storytelling is similar to popular multimedia platforms like Snapchat, which challenges users to be as entertaining as possible in ten seconds or less.

As expected, Facebook did not miss out on the opportunity to diversify its portfolio and has agreed to buy Giphy, the popular platform of sharable animated images and have it integrated with Instagram. In its announcement last week, Instagram’s Vice President of Product Vishal Shah commented about the reported $400 million acquisition by saying this move will give users the opportunity to “better express themselves.” This proves true for businesses too! By generating high-quality visual content, you will keep your audience engaged and make a more meaningful impact across your social channels. According to Brain Rules, content with relevant images helps us remember 65% of the information days later versus when we read simple text, and can only recall 10% of what we read.

Remember, when telling your story, it’s important to have the right visuals with the right content. From influencing website traffic to generating leads and sales, visual elements have  a large impact on every major business goal.