IDX Enhances Senior Leadership Team

We are excited to announce the addition of three strategic and creative technology visionaries to its worldwide leadership team. Global CEO Myles Peacock has appointed Ferdi Wieling as Worldwide Chief Creative Officer, Stefan Bardega as Global Head of Performance Marketing and Apeksha Mishra as Worldwide Chief Product Officer. Wieling, Bardega and Mishra possess deep experience transforming iconic brands for the digital age through creativity, content and product innovation.

All three executives bring to the table a forward-thinking pedigree that makes them a valuable and enviable addition as iDX positions itself to accelerate the growth of 21st Century brands by wasting less and growing more. They are thought leaders who inspire through ideas, action and results.

Ferdi Wieling, Worldwide Chief Creative Officer

Stefan Bardega, Global Head of Performance Marketing

Apeksha Mishra, Worldwide Chief Product Officer

At iDX, our ambition is to help our clients grow their brands while eliminating costly financial, resource and digital waste,” Peacock said. “These dynamic leaders will embrace the intersection of human intelligence and technology to deliver our proprietary ConnectedContent™ approach. Their combined passion and talent will inspire change and drive results in an ever-evolving digital landscape, and I am thrilled to be on this journey together,” said Peacock.

Wieling joins as iDX’s Chief Creative Officer. Most recently, Wieling served as the Global Head of Design and Executive Creative Director at Critical Mass, where he worked closely with global brands to reimagine their digital strategies and ultimately transform their businesses. He has more than 20 years of industry experience, holding roles at PwC and Reading Room, where he worked with legendary brands like Mars Wrigley, Diageo, Nike, Apple, BNY Mellon, NHS, Mitsubishi Motors, Citi, Infiniti, Clarence House and Philips.

Bardega has been named Global Head of Performance Marketing. He comes to iDX following his role as the co-founder of a leading UK performance marketing talent platform,  as well as serving as the former President of iProspect EMEA, and will build upon that foundation in his newly appointed position. At iDX, he will help lead a team of more than 400 specialized marketing experts and freelance consultants across the U.S. and Europe. His remit is to drive client growth through performance marketing and further expand iDX’s capabilities across channels and markets.

Mishra moves to Worldwide Chief Product Officer after a proven track record of transforming and future-proofing iDX’s product strategy—while also differentiating its user experience—while previously serving as VP of Product. Known within the industry for her expertise in data analytics and taxonomy, she previously held key roles at Oracle, EssenceMediacom, Rakuten Advertising and XLMedia.

These strategic appointments represent an exciting new chapter for iDX: “An investment in people of this caliber, united by a common goal, is critical to unlocking new levels of growth and value for our partners,” Peacock said.

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