IDX Discusses Infrastructure & Storytelling

Our Chief Digital Officer, David Corchado, and our Director of Client Services, Sri Sritharan, recently spoke to PR Week about our ConnectedContent approach, and secure, scalable web infrastructure and service work hand-in-hand with brand storytelling to drive digital performance.

As the landscape evolves around us, it is brands that have synergistic approach, with dynamic web builds and nuanced online services that succeed. While others, with no infrastructure and no ability to keep pace, fall short.

David Corchado explains, “Generally, when a client works with a digital agency, they’ll have a website built and an application delivered, with hardware and construction to support it, typically through a rack space or someone else providing an operational model. There’ll also be segregated support teams. But at IDX, we’re a one-stop shop. The strategic and creative teams work directly with the build teams so nothing is getting ‘lost in translation’. This includes an awareness of SEO best practices and built-in functionality at the build level. The build team also informs the creative development so it is a seamless process in both directions. As a result, we deliver a killer application customised to a client’s brand, and an optimised hardware infrastructure. If there’s a problem, you only need to deal with us. We provide umbrella coverage for every source of technology and tool the client has.”

Sri Sritharan went on to add, “From the outset, our project teams are very familiar with the client’s brand, in terms of language, content and imagery. But ‘brand’ doesn’t necessarily just mean look and feel, design and content. We make it our business to understand how a client works, its values and purpose. That influences the sites we build, and informs the structure of how we approach a project, right the way through to the deliverables.”

To read more about how our ‘Build It’ service works with the other arms of our approach, (‘Tell It’, ‘Run It’ and ‘Find It’), take a look at the full article here.