Investis Digital Heads to Nashville for the Digital Summit

This week we traveled to Nashville for the Digital Summit event. We have been a long-time sponsor of Digital Summit, speaking at shows around the country for many years, and it is so exciting to be finishing the year back at in-person events! For the past nine years, we have hosted 4-hour workshops centered around content marketing and the buyer's journey but this year we revamped our talk and shifted to focus on how you can level up your digital marketing strategy. 

Our previous workshop mostly focused on the ins and outs of the buyer's journey and how to use content marketing to capture the right audience, with the right content, at the right time. While content marketing is still a very important part of one's digital marketing efforts, it is vital to focus on the Big 5 of digital marketing: Discovery, Strategy, Optimizing, Demand Gen and Testing.  

The new workshop, “Burgers, Boxes, Briefs and Bachelor's degrees: Level up and Sell Anything” teaches you how to: 

• Develop content, SEO and competitive analyses to guide your strategies 
• Use and interpret data from popular tools like SEMRush, Screaming Frog and Lighthouse 
• Develop content for targeted audiences 
• Optimize your site and user experience for consumers and search engine bots 
• Improve your demand generation in email and paid search and social 
• Test and analyze your efforts for constant improvement 

We will be finishing out the year speaking at Digital Summit in both Chicago and Raleigh, and you do not want to miss out on this great 4-hour workshop! For more information on the top digital marketing conferences for 2021 and beyond, click here.