Investis Digital & Pearson Join PRWeek Connect For A Panel On Building Credibility During Disruption
On Tuesday, April 13th, Investis Digital, and our client, Pearson, shared a panel at PRWeek Connect’s Europe Takeover.
The PRWeek Connect conference is the brand’s first-ever global event and will be taking place virtually. This event will look closely at challenges and obstacles faced by the PR and communications industry across the world. We were excited to join other industry experts in sharing our experience-based perspectives and insights with attendees from around the world.
During our panel, we shared a case study with our client, Pearson.
Jo Russell, SVP – Investor Relations, Corporate & Financial Communications at Pearson and Simon Gittings, Creative Director at Investis Digital discussed building credibility with the investor community during a year of disruption. The panel is now available on-demand alongside a set of free tools and resources on the topic. Here is a little bit more about what the session entails:
Building credibility with the investor community during a year of societal and business disruption.
- Hear how during a time of massive disruption, Pearson, the world’s leading learning company, introduced not just a new Chief Executive, but a new strategy and organisational structure to the market to paint a picture of the business’ future sustainable growth.
- How Pearson’s transition to a digitally-enabled company is mostly complete and has strong foundations from which it can now grow following years of digital investment, the announcement of a new high-profile Chief Executive and new strategy, as well as how Pearson leveraged digital channels to strengthen credibility with its investor audience.
- Learn how purpose is increasingly important to corporate audiences and hear about companies that have successfully explained their purpose and strategy to the market.
For any questions on our panel, or to discuss any aspect of your corporate communications, get in touch today.