Samantha Kermode on LeadsCon Industry Insider Podcast
Our Sr. Director, Strategic Development, Samantha Kermode was featured on the LeadsCon Industry Insider Podcast discussing why content is still king for today’s performance marketers.
Creating a solid content marketing strategy gets you one step closer to gaining a new customer. So how does your content factor into your efforts to find qualified leads? In this episode of the podcast, Samantha discusses how to create the best content that will engage the right audiences for your business.
Content marketing successfully is an incredibly complex undertaking and requires a lot of nuance. As Samantha tells LeadsCon, “You cannot develop content without first understanding who your audience members are, but then, it doesn’t stop there, it’s not just understanding who these audience members are, its truly understanding their unique customer journey with you. What are all the steps they take to make that unique end decision.”
To learn how to perfect these steps, identify your audiences, and create the right iterations of content, listen to the podcast on demand, here.
Samantha will also be giving a talk entitled, “Creating Content that Engages and Activates Your Next Customer,” at the LeadsCon virtual event in October.
The key takeaways from her panel will be:
- Understand content ideation and where to look for inspiration
- Discover best practices for creating content and the best ways to distribute your message
- Learn which channels attract the right customers for your business and how to scale your efforts fishing where there are fish
Register now for LeadsCon to hear Samantha speak at the event.
To discuss content, strategy, performance marketing, or anything else that pertains to a successful digital communications approach, get in touch today!