Spring 2020 Webinars On-Demand
In case you missed our stellar lineup of webinars earlier this month, don’t worry! We’re offering them on-demand.
Here are all of the links to view on-demand for your viewing pleasure:
- Adapting to the New Virtual Reality: Strategies and Tactics to Evolve Your IR Program
- The New Customer Journey: How to Pivot Your Content Marketing in an Age of Disruption
- Why SEO for PR & Comms Is Crucial Now More than Ever
- Crisis Comms Solutions, Login credentials: username: Investis, password: Live
- The Billion Dollar Difference – How to Build and Activate an Audience You Own, Watch On-Demand
- How to Adjust Your Performance Marketing in the New Digital Age, Password: 0424SMB
- Managing your reputation online with SEO fundamentals, Watch On-Demand
Learn more about each one below.
NIRI: Adapting to the New Virtual Reality: Strategies and Tactics to Evolve Your IR Program
Speakers: Luke Bishop, VP, Client Partner
As the COVID-19 pandemic continues to change life across the globe, business leaders are scrambling to deal with the implications. Many companies need to pivot their marketing and PR communications approach to keep their content relevant, visible, and authentic. In this session, listen to IR practitioners and strategic partners offer their experience, strategies and tactics for adapting to our new virtual reality.
You will hear from IR Practitioners and Strategic Partners on:
- How current work conditions have impacted the IR Practice
- How to adapt to the new virtual reality & changes to implement
- How the IR Practice has changed, and how to plan for the long-term
Content Marketing Institute Webinar: The New Customer Journey: How to Pivot Your Content Marketing in an Age of Disruption
Speakers: Samantha Kermode, Sr. Director of Strategic Development and Mike Huber, Senior Director of Pursuit Strategy
About 70 percent of a customer’s journey is complete before they engage with your sales team, and that journey is alive and well even during times of disruption. But the way the journey happens has changed as your customers spend more time online during this time of social distancing. How do you move your customers through the journey now?
You will learn:
- Why strategy is so important and why it must be documented
- Where to add support for your online presence
- How to adapt your content for a changing customer journey
- How you can identify your unique opportunities
- How to activate your “owned audience” for exponential growth
- How to get more out of the content and traffic you already have
PRWeek: Why SEO for PR & Comms Is Crucial Now More than Ever
Speakers: Luke Bishop, VP, Client Partner and Samantha Kermode Sr. Director of Strategic Development
As the COVID-19 pandemic continues to change life across the globe, business leaders are scrambling to deal with the implications. Many companies need to pivot their marketing and PR communications approach to keep their content relevant, visible, and authentic.
Effective search engine optimization (SEO) is essential to adapting to rapid change. In this webinar, we will focus on four actions that will help you rank better by creating content that your audience and potential customers are actually searching for.
You’ll learn:
- Why is SEO critical for PR & Comms
- How to use keyword research to identify topics and themes
- How to optimize content to rank better in search
- How to optimize PR and news post to rank in the Google news carousel
- How to create headlines that your audience is actually searching for
- How to repurpose content for omni-channel marketing
- How to leverage link development to boost visibility of your content
- Organic + Paid, why you need both
- How to get executive buy-in
- How to improve your internal processes
IDX Webinar: Crisis Comms Solutions
Speakers: Sri Sritharan, Director of Client Services and Lucy Hartley, Director of Creative Content (IDX UK)
Login credentials: username: Investis, password: Live
The webinar will be led by Sri Sritharan and Lucy Hartley and they will discuss the below:
- What defines a crisis in corporate communications today
- How to keep your values front and center, while maintaining open and effective conversations with your audience.
- How to adapt your content when the needs of your audience have changed rapidly.
- How to leverage your digital strategy to quickly pivot your communications approach.
- What we have learned so far at IDX, as we support our clients navigating these challenging times.
Content Marketing Conference Virtual Event:
The Billion Dollar Difference – How to Build and Activate an Audience You Own
In this one-hour webinar, you will learn why activating your audience is critical to your marketing success and how you can help them achieve their goals.
Speaker: Samantha Kermode, Sr. Director of Strategic Development
Website Migration: For A Digital Marketing Bounce back
In this session, Samantha walks you through the three stages of website migration - pre-migration, launch, and post-launch - providing advice, best practices, and things to avoid each step of the way.
Speaker: Samantha Kermode, Sr. Director of Strategic Development
Magnetic Experiences Virtual Summit
How to Adjust Your Performance Marketing in the New Digital Age
This webinar will provide insights and strategies to help brands pivot their performance marketing tactics during this new digital age.
Speaker: Ted Yntema, Sr. Director of Strategic DevelopmenT
BrightonSEO Webinar:
Managing your reputation online with SEO fundamentals
Speaker: Lianna Kissinger Virizlay, Director of Performance Marketing Strategy
For any of your digital marketing needs, feel free to reach out to us! We can also help you with your own webcasting needs.