IDX Featured in PR Week About Connected Content

Standing out in the digital crowd is a complicated prospect. To increase your online presence and achieve visibility is not a straight-forward journey, but rather relies on a variety of performance marketing tactics coupled with the right content and infrastructure, what we like to call, our Connected Content approach.

Recently, our Director of Performance Marketing, Lianna Kissinger Virizlay, spoke to PR Week about the modern consumer journey. She shared:

“The modern consumer journey is extremely complex; it can take hundreds of digital touch points across different devices and channels before a consumer makes a decision....Organizations need to ask themselves “can the people you are trying to reach find you online?” and are you showing up, in the way that you want, on searches?”

Lianna went on to share results of some successes we’ve seen, and to discuss other important variables that lead to optimal communications online. The full article is available on PR Week’s website.

In addition, our in-depth webinar on the topic can be viewed on demand. For even further insights into all aspects of effective digital communications, make sure to join us across all of our upcoming and on-demand webinars this summer.