IDX at LeadsCon Las Vegas: Elevating Performance Marketing
LeadsCon Las Vegas is the ultimate gathering for performance marketers, a high-energy event where the best minds in lead generation, customer acquisition, and marketing technology come together to shape the future. And this year, April 7-9, IDX isn’t just showing up—it’s making waves with its own innovative technology.
IDX is debuting a one-of-a-kind interactive exhibit, a retro-style phone booth where attendees can literally “call the future.” Step inside, ask any marketing question, and get instant AI-powered insights.
With IDX starring at LeadsCon, get ready for fresh answers, bold strategies, and an experience that’s equal parts fun and game-changing.
Why IDX is Attending LeadsCon
IDX is here to do more than just talk shop. According to Dana Crow, Executive Vice President of Global Client Experience at IDX, the agency is showing up to spark real conversations and challenge marketers to rethink their approach to acquisition.
“We’re hitting LeadsCon this year not just as a vendor, but as a true partner for brands looking to level up their performance marketing,” Crow says. “IDX is all about high-impact campaigns that actually convert, not just drive clicks.”
Michael Heller, Vice President of Business Development at IDX, shares the excitement:
“We want to showcase how IDX blends cutting-edge tech with authentic storytelling to fuel real lead-gen success. Honestly, what excites me most is connecting face-to-face again, swapping insights, and seeing where everyone is innovating.”
Crow points to IDX’s interactive phone booth as part of that innovation.
“It’s weirdly fun and wildly informative,” Crow teases. “Exactly how marketing should be.”
The Biggest Trends Shaping Lead Generation
So what’s next in performance marketing? According to Heller, the key trend is personalization that feels real, not robotic.
“The sweet spot is being personal without being cringe-worthy,” he explains. “With so much automation happening, people are tuning out AI-generated fluff. The marketers who truly understand their audience and craft messages that connect are the ones who will win.”
Crow adds that first-party data is taking center stage, and interactive content—especially video—is set to dominate lead generation.
“Experiential marketing is having a major moment,” she says. “Exhibit A: our chatbot phone booth. Marketers who create engaging, immersive experiences are proving to be major attention magnets.”
AI: The Game-Changer in Performance Marketing
AI is reshaping marketing as we know it, but according to IDX, it’s not about replacing human connection, it’s about enhancing it.
“AI is incredible. It’s probably the greatest technological shift since the internet,” Heller says. “But it’s just a tool. It can guide strategy, generate ideas, and amplify efforts—but at the end of the day, marketing is still about real people connecting.”
Crow agrees: “AI isn’t here to replace marketers. It’s here to make them faster, sharper, and way more scalable.”
Cutting Through the Noise: Overcoming Lead Gen Challenges
The biggest challenge in today’s marketing landscape? Breaking through the clutter and overcoming consumer skepticism.
“Brands that differentiate, have full-funnel visibility, and align media, creative, and customer experience will win,” Crow explains. “And working with performance marketing partners who live results (like IDX!) gives brands the edge they need.”
Heller adds that the days of generic, automated outreach are over.
“It’s about crafting stories that genuinely resonate,” he says. “Not just blasting out automated emails no one wants to read.”
The Future of Performance Marketing
Performance marketing is evolving beyond simple lead generation—it’s about optimizing the entire conversion experience.
Crow predicts that AI chatbots, smart retargeting, and dynamic personalization will define the next wave of marketing, making customer journeys more seamless and engaging.
Heller puts it simply: “It’s not just about metrics anymore. It’s about the stories we tell and the relationships we build. Are we just talking at people, or are we finally shutting up and listening?”
Preparing for What’s Next in Digital Marketing
In an industry that’s constantly shifting, agility is key.
“Stay adaptable, stay innovative,” Heller advises. “Be open to being wrong and trying new things. Talk to your peers. Talk to your competitors. Invest in evolving tech, train your teams, and stay plugged into culture and consumer trends.”
Crow echoes that sentiment: “Start building agility into your marketing now. Platforms will change. Rules will shift. Tech will disrupt. The brands that stay ahead are the ones that embrace it.”
Find Your Future with IDX at LeadsCon
IDX is showing up at LeadsCon to do more than just make an impression—it’s here to redefine performance marketing. With AI-powered innovation, experiential marketing, and smarter targeting strategies, IDX is helping brands drive real results in an ever-changing digital landscape.
If you’re attending LeadsCon, don’t miss the chance to step into IDX’s phone booth and get a glimpse of the future. Because in marketing, the brands that dare to innovate are the ones that win.