Why Personalization Is Alive and Well

Personalization is alive and well. The advent of consumer privacy laws such as GDPR have certainly made it more challenging for businesses to personalize their content. But the appetite for personalized content remains strong – it’s just that people want personalization without intrusion. Consider that 71 percent of consumers are frustrated when a shopping experience is impersonal or 74 percent of customers are frustrated when website content is not personalized.

But why is personalization alive and well? Because personalization works. Here’s what McKinsey reported in a recent article:

"Today’s personalization leaders have found proven ways to drive 5 to 15 percent increases in revenue and 10 to 30 percent increases in marketing-spend efficiency—predominantly by deploying product recommendations and triggered communications within singular channels."

On the other hand, failing to personalize means creating content that is irrelevant and even alienating, costing businesses hundreds of billions of dollars each year. In today’s privacy-conscious climate, Businesses simply need to do a better job with personalization than they have in the past.

Companies Improve Personalization with Sitecore

Personalization needs to be data-driven in order to be most effective. Sitecore, which was named a Leader in Gartner's 2020 Magic Quadrant for Digital Experience Platforms, allows for companies to harness the power of data to ensure it aligns with their marketing strategies and key business objectives.

Sitecore also enables a business to leverage both implicit and explicit personalization as well marketing automation, A/B testing, and easy-to-understand analytics reporting. Armed with these tools and information, a business can make its user experience evolve constantly to ensure a fantastic customer journey across all digital channels.

Another reason Sitecore has been growing in popularity is that the company can future-proof its clients as personalization evolves. For instance, in November 2019, Sitecore announced the launch of Sitecore AI, which automates personalized digital experiences across channels. As Sitecore pointed out on its own blog, AI (when employed correctly) makes it possible for a brand to learn where each person is in their journey and continually optimize their customer experience automatically.

Investis Digital Can Help You Optimize Sitecore

But platforms such as Sitecore are not exactly plug and play. You don’t go to the Personalization Store, grab a box of Sitecore, and fire it up. Fortunately, businesses such as Investis Digital know how to maximize the value of Sitecore. For more than a decade, Investis Digital has helped hundreds of clients use the Sitecore platform to deliver exceptional websites. Each business has its own set of challenges -- from start-ups to enterprises, we work closely with clients to create a perfect mix of exceptional user experience that meets business requirements. If Sitecore is your platform of choice, we are well qualified to help you maximize its potential. 

We help you leverage Sitecore's platform to combine customer data, analytics, and marketing automation capabilities to provide a personalized customer journey. As noted, doing so can be challenging with new and evolving privacy laws (GDPR, CCPA, etc.) that can differ throughout the world. Investis Digital takes a privacy-first approach and can balance the benefits of a personalized experience while still providing users control over the personal data they share.

Contact Investis Digital

If Sitecore is your platform of choice, contact Investis Digital. We can help you maximize its benefits and personalize your content by using a privacy first approach.