Blog | IDX

Category: Performance Marketing

October 29, 2019

What Are Google Gallery Ads? Your Questions Answered!

Earlier in 2019, Google announced the forthcoming launch of a new ad f...

October 24, 2019

Google Discovery Ads: What Advertisers Need to Know

Not everyone uses Google expressly to make purchases. Sometimes we’re ...

October 7, 2019

Why Businesses Need to Tell Their Sustainability/ESG Stories

We explain why businesses need to tell their sustainability and ESG stories.

September 24, 2019

Affiliate Marketing Tactics Impact on Search Performance

Affiliate marketing can get tricky. One misstep could tank existing organic traffic and lead to a major penalty that removes your site from search altogether.

September 9, 2019

Voice search on the rise: Is your business prepared?

With digital voice assistants on the rise, businesses can no longer ignore voice search in their SEO strategy.

September 3, 2019

What is the California Consumer Privacy Act (CCPA)?

We answer some of the most frequently asked questions about the California Consumer Privacy Act (CCPA) and why it matters.

July 30, 2019

Groupon increases click-through rate with a content strategy

For ecommerce brands, keeping a pulse on how search engines are evolvi...

July 25, 2019

Why Instagram’s Branded Content Ads matter to businesses

Instagram now counts 1 billion users who post about 100 million photos...

June 27, 2019

How your business can leverage bots

Tanner Smith’s cocktail bar in Manhattan understands the power of bots...

June 26, 2019

How to respond to Google's June 2019 core algorithm update

Google rolled out a June 2019 core algorithm update. Here is how you are affected and how to respond to it.

June 10, 2019

Introducing “Forecasting for Traffic & Revenue Potential”

Traffic forecasting is much more than a tactic to plan paid search campaigns. Traffic forecasting helps businesses balance spend and manage it effectively.

June 6, 2019

Instagram and Facebook Stories to build your brand

In the Investis Digital Brand Values and the Bottom Line report, we po...

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