Facebook To Test Shopping From Instagram Reels

In August, Facebook launched its answer to TikTok by introducing Reels, within the Instagram ecosystem. While there are similarities between the two apps, Reels’ main appealing feature is its integration with Instagram, which allows users to expand, instead of rebuild, their communities as they would have to in a stand-alone app. Reels’ proclaimed intent was to help continue supporting creators and giving them the ability to grow their platforms and reach. And now, Facebook plans to test shopping capabilities within the platform.

Instagram has been expanding its shopping offerings for a while now, including a recent launch of global, shoppable IGTV videos and a centralized “Shop” page, so it is no surprise it is evolving Reels in such a way.

As video continues to be a great method of finding and engaging users, especially those in the Gen Z age bracket, it is crucial to keep up on developments for brands and advertisers in this space. Gen Z is already the largest age cohort in the United States, and soon will make up a vast amount of the shopping power in the market; a group any brand will want to successfully connect with.

As part of our Connected Content™ approach, we help companies connect to the audiences that matter most, and one of the core tenets of our methodology is “Find It.”

“Find It” speaks to the necessity of not only knowing your message, building an accessible platform, and running it well, but to making sure you’re finding your audiences and they’re finding you, at the right time, in the right ways. Powerful performance marketing solutions, such as the correct utilization of new Instagram offerings, can optimize and amplify your brand across all touchpoints.

To learn more about what is on the horizon for marketers, or how you can amplify your messaging with what is already available, get in touch today!