While COVID-19 did not begin the digital-first nature of the world, it has certainly bolstered it. Recent disruption has pushed the technology industry to rapidly develop many new and innovative solutions in order to meet new obstacles and difficult barriers. In many ways, this increased use of the digital world is a good thing, offering safety for workers, helping to build new skillsets, creating better communication across businesses and people, and giving more access to those in need. But it is crucial that technology is created and used responsibly in order to bolster equality, sustainability, and safety in our world.
The World Economic Forum suggest three Sustainable Development Goals that businesses and brands should consider in order to ensure technological growth goes in positive directions, they are:
Decent Work and Economic Growth. This goal aims to boost economic productivity through diversification, technological updates, and innovation. Technology should be used for a variety of goals, including job creation, growth of all levels of industry.
Industry, Innovation and Infrastructure. This goal includes boosting technological capabilities across the world, including locally and internationally, and working to increase information and communication capabilities, importantly internet access, in places where it is less widespread.
Responsible Consumption and Production. This goal includes waste reduction and strengthening scientific and technological capacities to move towards more sustainable consumption and production. Tech can also assist companies in adopting sustainable practices and sharing their practices.
On a personal level, every person can also do their part, by working to ensure they properly recycle or dispose of their e-waste, that new technologies and innovations are developed with ethical and inclusive practices in mind and include many stakeholders with differing perspectives, and that data and networks used are adhering to cybersecurity best practices and strategies.
At Investis Digital, we believe that purpose-driven companies who follow their core values, such as sustainability and innovation, will come out ahead. We also remain on the cutting edge of cybersecurity technology and would love to assist any brand in keeping their business and clients safe. To learn more, contact us today.