Instagram Adds New Shop Page to Expand Shopping Offerings

Our marketing platforms are always evolving, and it is crucial for brands and businesses to remain up to date with the latest features available. As part of our Connected Content™ approach, we help companies connect to the audiences that matter most. One of the core tenets of our methodology is “Find It.”

“Find It” speaks to the necessity of not only knowing your message, building a platform to help audiences access it, and running that platform well, but to making sure your audiences can actually find through powerful performance marketing solutions that optimize and amplify your brand across all touchpoints.

Recently, one platform where you can “find” your audiences, Instagram, added an exciting new feature that brands engaging with performance marketing should be aware of. Instagram will be releasing a “Shop Page,” which can be found under the Explore tab. This page will showcase different brands and items that can be purchased by users. Instagram will also be personalizing these recommendations for users.

As Instagram continues to expand as a shopping platform, and works to have a more seamless purchasing experience, brands should continue to consider how their performance marketing budgets can include the social platform. Instagram currently has in-app purchases enabled and allows products to be tagged in posts, and with this latest addition, continues to grow as a viable marketing and purchasing platform.

If you need any help evolving your digital presence, be sure to contact us.