GDPR Penalty a Reminder to Focus on Cybersecurity
Recently, the Information Commissioner’s Office (ICO) announced that British Airways would face a £20m fine for a 2018 Data Breach, an important decision that all brands should pay attention to.
GDPR issues and issues of cybersecurity are ones that affect every brand with a digital footprint, especially given the complex nature of privacy laws alongside the increased time consumers and employees are presently spending on the internet from home and the current rising number of cyber-attacks.
But, as the decision by the ICO shows, there will be consequences for not adhering to GDPR standards, and the standards of other privacy laws. And the best way to avoid these consequences is to ensure that your brand’s digital ecosystem is built safely and securely, run by teams who are monitoring the laws and evolving and updating the compliance and security of your digital channels.
Additionally, these complicated, disrupted times means there is more at stake for brands than ever. In today’s world, the first thing anyone will do before buying from or working with a brand is Google them, and if there appear to be reputational issues, especially ones revolving around the idea of privacy, this could be highly detrimental. Alongside making sure platforms are buttoned up on security issues, it is important for any business to give some thought to reputation management. How is a brand’s story being told online, is the brand in control of its own narrative, or are others deciding what narrative is shared? If there have been some errors made, is the brand ensuring that its efforts to correct them are being understood? This type of management relies heavily on the right kind of digital communications, ones that are carefully planned and executed to yield the best outcomes.
At Investis Digital, we want to see your brand succeed. When it comes to cybersecurity, we closely follow privacy legislation. We subject ourselves to third-party audits for data privacy and security that go far beyond what you will see from other communications firms. We actively deploy solutions to help our clients maximize engagement with their audience, while respecting the demand for privacy. On top of this, we are engaged with providing solutions that reach across all aspects of successful digital communications called the Connected ContentTM approach. From top-notch cybersecurity solutions, to incredible performance marketing and SEO strategies to assist in creating the right reputation online, our approach ensures your success.
To learn more about privacy regulation, reputation management, and other important industry developments, contact us today.