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Safeguarding Digital Information During 2020 U.S. Elections

October 27, 2020 | by Investis Digital
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Digital platforms have been under pressure to promote accurate information during this year’s U.S. election from both an ethical and consumer standpoint.

Digital platforms have been under pressure and scrutiny to promote accurate information during this year’s U.S. election from both an ethical and consumer standpoint.  

As of today, Google has added new features, in addition to partnering with the Associated Press (AP), that will work all together to provide credible reporting of the upcoming presidential election. They report that through this partnership, users can “simply search for “election results” and will be able to find real-time information on Google, for both federal and state-level races, in more than 70 languages. Users can also ask, “Hey Google, what are the current election results?” and Google Assistant will share information on mobile, smart speakers, and Smart Displays.” 

Here are some of the other updates Google has made in last month: 

  1. Voting Locations: With its voice assistant, Google Search, and Google Maps, Google has worked to make it easier for US citizens to find their voting locations. 
  1. Google has facilitated a YouTube Panel on misinformation regarding voting to help voters remain aware 
  1. Google has added a Google News Hub to aggregate important information

As mentioned in our blog post –  How Will the Election Impact Paid Media Campaigns?, Google has also announced that it will ban all ads related to the election after polls close on November 3rd and it is expected for this ban to last through the week. It has been noted that they are not alone in the tech giant world, Facebook and Twitter will be following suit in varying degrees. With the former classifying boosted posts as a form of paid promotion. 

In Google’s company blog post, it shared that it will be enforcing its  Sensitive Events policy as soon as the polls close on Nov. 3, keeping in mind that this year’s election may yield in delayed results.  

The policy, specifically, says Google does not allow: 

Ads that potentially profit from or exploit a sensitive event with significant social, cultural, or political impact, such as civil emergencies, natural disasters, public health emergencies, terrorism and related activities, conflict, or mass acts of violence. 

Click here to learn even more about how the election impacts various paid media channels and tactics. 

Investis Digital’s team of performance marketing experts are continuing to monitor the impact political spending has our clients’ paid media channels. We are proactively tracking the changes in our campaigns and working to make the most of ad dollars while keeping paid media effective, and to offer the best possible solutions as the landscape shifts. To discuss election ad impact on your campaigns, or anything else in the paid media or digital sphere, please get in touch today.