Webinars and virtual events have been crucial components of demand generation strategies for many years now, and in light of the pandemic, the digital channel has grown exponentially with no signs of slowing down.
As our CEO, Don Scales, shares in a recent post for Forbes, brands should not only be planning for the present, as they consider their virtual events offerings, but they should be looking to the future.
Don notes, “Virtual events are likely here to stay as a powerful way to build engagement with audiences everywhere. Physical events will come back. We just don’t know when. But they probably won’t supplant virtual events; they’ll exist alongside them…What happens when businesses have a choice again? I think many will continue to choose virtual events.”
These online offerings enable brands to connect with the people who matter the most –their clients, their employees, their stakeholders, their investors, and more, often in a cost-effective and far-reaching way that transcends some of the obstacles and costs of live events. But from creating a good content strategy to choosing the right format, to figuring out what method of virtual event works best for your brand, there is a lot for companies to consider.
As more and more brands have pivoted to virtual, they’ve quickly discovered that running a successful virtual event is not as easy as starting a Zoom call. There are dozens of factors to consider, and without careful planning and strategy, a virtual event can be a bust instead of a boon.
At Investis Digital, we know how to communicate your biggest news, how to build meaningful connections, and how to positively influence the people who matter most to your business. And we’ve taken this perspective to heart as we help brands parse the arena of virtual events. Below, we’ve compiled our virtual event thought leadership, designed to provide deep insights into how to make sure your online activation is strategic, resonant, and effective.
How the Higher Education Industry Can Embrace Virtual Learning Successfully, https://www.investisdigital.com/blog/technology/how-higher-education-can-embrace-virtual-learning
10 Tips to Prepare Speakers for Virtual Events, https://www.investisdigital.com/blog/technology/virtual-events-10-best-practices-speakers
The Keys to Making an AGM Succeed Virtually, https://www.investisdigital.com/blog/technology/keys-making-agm-succeed-virtually
Don Scales Featured In Forbes Discussing The Future Of Virtual Events, https://www.investisdigital.com/blog/news/don-scales-featured-forbes-discussing-future-virtual-events
Pre-Recorded or Live: Which Is Right for Your Virtual Event?, https://www.investisdigital.com/blog/technology/pre-recorded-vs-live-best-virtual-event-format
CES 2021 Offers a Glimpse into the Future of Virtual Engagement, https://www.investisdigital.com/blog/technology/ces-2021-offers-glimpse-future-virtual-engagement
Why the Right Format Can Make or Break Your Virtual Event, https://www.investisdigital.com/blog/technology/why-right-format-can-make-or-break-your-virtual-event
Why Online Learning Defines the Education Agenda in 2021, https://www.investisdigital.com/blog/technology/why-online-learning-defines-education-agenda-2021
Why Content Drives Your Virtual Event, https://www.investisdigital.com/blog/technology/why-content-drives-your-virtual-event
Why Disney’s Virtual Investor Day Made Disney’s Stock Soar, https://www.investisdigital.com/blog/investor-relations/why-disneys-virtual-investor-day-made-disneys-stock-soar
Why a Strong Strategy Must Define Your Virtual Event, https://www.investisdigital.com/blog/technology/why-strong-strategy-must-define-your-virtual-event
Running Successful Events, Virtually, https://www.investisdigital.com/blog/technology/running-successful-virtual-events
Why Businesses Need to Rethink Virtual Events, https://www.investisdigital.com/blog/brand-strategy/why-businesses-need-rethink-virtual-events
Beyond Zoom: The Education Industry Needs to Show What’s Possible with Online Learning, https://www.investisdigital.com/blog/technology/beyond-zoom-possibilities-in-online-learning
Webinars Done Right On-Demand: How to Plan, Produce, and Promote an Amazing Webinar, https://www.investisdigital.com/blog/news/webinars-done-right-demand-how-plan-produce-and-promote-amazing-webinar
Virtual Events Resources:
Live Event Run of Show Template: https://resources.investisdigital.com/run-of-show-template/
Investis Digital Guide on Webinars, Webcasting and Virtual events: https://resources.investisdigital.com/webinars-webcasting-and-virtual-events/
Request a platform demo of Investis Digital Live, our in-house webcasting and live events solution: https://resources.investisdigital.com/investis-digital-live/
Are you planning a virtual event at the moment? Get in touch with our team of experts to find out how we can help!