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Why Security Is the Bedrock of Connected Content

August 5, 2020 | by David Corchado
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Ensuring your website is stable and secure is a 24×7 responsibility. Teams, tools, and processes must be designed with around-the-clock analysis.

By now we’re all familiar with the story of how the COVID-19 pandemic has made digital content more essential. People continue to spend more time online, where it’s safer to interact with a business than visiting a brick-and-mortar establishment. The growth of online commerce is skyrocketing. Consumption of digital content across the board is up, as Netflix’s and Twitch’s surging usage illustrates. Yes, we’re truly living in a digital-first world now. And with this change comes increased risk to any business that depends on digital – which is just about every business now. It’s more important than ever that businesses protect their brands online with 24/7 security.

How Safe Is Your Digital Estate?

Ensuring your website is stable and secure is a 24×7 responsibility. Teams, tools, and processes must be designed with around-the-clock analysis and response times. Even with proper internal safeguards, providing uninterrupted service across all services is becoming harder to control. As your business adopts new platforms such as Zoom to manage internal communications, or Slack to manage internal coordination, you should be aware that you are broadening your risk profile. All platforms can bring with them some level of exploit risk that can impact your other services. Data breaches that resulted from cloud misconfigurations cost businesses $5 trillion in 2018 and 2019, according to DivvyCloud. And as I blogged recently, the breaches are increasing in 2020 as the bad guys look for ways to capitalize on distracted and understaffed IT teams. The risk of exploitation and the potential to harm brand reputation is real.

Common Threats

Reputational risk comes in many forms. At Investis Digital, our clients trust us to manage highly secure environments that host sensitive content in corporate Intranets and Investor Relations websites. As part of our Connected Content approach, we build and run for our clients’ intelligent websites and digital experiences that are measured and supported by our secure Connect.ID technology and 24/7 managed service. Our 24/7 support model is durable by design. Our systems see malicious activity thousands of times a day. Some of the most common attacks we detect and block include:

  • SQL injection: a common website attack that manipulates a back-end database into revealing information that was not intended for display.
  • Cross-site scripting: an attack that takes over a webpage, to execute malicious scripts in the browser of website visitors.
  • PHP injection: an exploit within PHP code that can allow a malicious actor to take complete control of the web application.

Even genuine website traffic comes with risk. Crawlers and bots created by news aggregators are an everyday occurrence on a website, but they can come with an impact on your website’s performance or through intellectual property theft.

What You Should Do

We recommend that you take several steps to safeguard your digital content. For instance:

  • Either dedicate in-house employees or work with an outside partner to provide a security team consisting of experts with knowledge of compliance, security management, and Layer 3, 4, and 7 Firewall protection.
  • Educate your staff on the most common ways that hackers can compromise your site. Make security awareness training mandatory and on a regular cadence.
  • Ask for copies of the third-party security and data protection audits from your hosting provider.

Elevating security on your agenda requires a mindset change – from viewing security as a cost to be minimized to an investment in order to protect your company’s reputation.

How Security Supports Connected Content

For us, security underpins our entire Connected Content strategy and has three major elements:

  • First, we help businesses tell their brand stories through strategic and engaging content to meet their audiences at the right time, in the right place, with the right message.
  • But it isn’t enough to just share content. We also build and run intelligent websites and applications that are measured and supported by our secure Connect.ID technology and 24/7 managed service.
  • Lastly, with a great narrative and a site that optimizes the experience, we ensure audiences can find their content through our performance marketing solutions that amplify the brand across all touchpoints.

We put our reputation on the line every day protecting our clients. Contact us to learn how we can safeguard your company’s reputation.