Zoom Outage Halts Calls and Webinars

The August 24th Zoom outage calls into sharp relief the importance of having a safe and secure platform for your brand’s business needs. While Zoom, and other interfaces, are currently in vogue, these fail to provide the flexibility, security, and reliable usage that more tailored platforms offer.

Zoom Delivers a Suboptimal Outcome

When the Zoom outage occurred, all manner of digital communications and planned events, including video calls and webinars, were all rendered suddenly inaccessible. Given that Zoom is such a large platform, currently used for many different purposes, it was hard for its users to find answers as to why these issues occurred or when they would be fixed. And, ultimately, the consequence of this outage was that important calls, meetings, and digital events were forced to be delayed for hours, or even cancelled or postponed. A suboptimal outcome, especially for brands.

Right now, a brand’s digital presence is one of its chief ways to communicate with its target audiences. As the COVID-19 pandemic remains ongoing, people continue to spend more time online, where it’s safer to interact with a business, necessitating a means of digital communication. But as brands begin to rely on platforms such as Zoom, and place their business functioning and audience data in the hands of third parties, they are opening themselves up to set-backs such as this outage, or even more intensive risks, such as security breaches.

Brands Need a More Secure and Stable Platform for More Complex Needs

Although brands will likely continue to use easily available platforms, such as Zoom and Teams, during these times, the Zoom outage underscores another reality. For larger, more complex events such as webinars, client meetings, and other online events, brands should be planning carefully with more secure and stable options. Brands need a dedicated partner that prioritizes the safety, security, and stability of their digital functions. When a brand’s reputation, and, in many cases, their only bridge to their core audiences is on the line, it is time to find a better solution than the generic choice.

At Investis Digital, we believe the time is now for brands to tap into the power of virtual events and tell their story effectively to their most valuable audiences with a single masterstroke. But, for that, a secure and scalable solution is needed. Learn more about our offering, Investis Digital Live, by requesting a custom demo today. From Town Halls, to shareholder meetings, to a better way to share your online education offerings, our platforms allow brands not to leave their digital offerings to chance.

To discuss our approach to digital communications, our webcasting platform, or anything happening in the technology industry, get in touch today.