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Performance Marketing
February 22, 2024
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Is Your Digital Advertising Going to the Right Places?
Unlock the potential: eMarketer reveals insights on U.S. digital ad spend ($270.24B). Are advertisers missing out on TikTok's growth? Dive into data-driven allocation strategies.
Investor Relations
February 13, 2024
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How to Manage a Successful Investor Briefing with Executives
Unlock the secrets to a successful executive briefing. Learn how to build trust, avoid pitfalls, and ensure a flawless virtual experience. Dive in now.
News
February 7, 2024
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IDX™ Announces Appointment of Scott Paterson as Worldwide CFO
Welcome to IDX™, Scott Paterson! We are thrilled to announce Paterson’s appointment as our chief financial officer.
Brand Strategy
February 5, 2024
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The NFL’s “Mastermind” Decision to Lean into the Taylor Swift Effect
From love story to brand success: NFL's playbook with Taylor Swift & Travis Kelce. What lessons can your brand learn? Explore the winning strategy. Read on.
Technology
January 31, 2024
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Virtual Events Trends for 2024
Navigate the evolving landscape of virtual events with On-air by IDX. Explore the latest statistics and trends shaping the industry. Read on.
Social Media
January 23, 2024
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Social Media Trends for 2024 (Buckle Up!)
Uncover 2023's social media highs with #Barbenheimer and lows on Twitter/X. See how they shape brand-social dynamics in 2024. Read on.
Commerce
January 17, 2024
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How Amazon and Walmart Are Using Generative AI to Challenge Google
Discover the AI battle: Walmart vs. Amazon at CES 2024! Learn how they're challenging Google's product search dominance. Read more.
Performance Marketing
January 10, 2024
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How Generative AI Is Improving Performance Marketing
Elevate marketing with generative AI! Transform content, boost performance, and personalize emails. Embrace the future with our expertise. Click to learn more.
Investor Relations
January 5, 2024
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Why AI Communications Is an Investor Relations Priority
Unlock the risks and rewards of AI for businesses. Explore economic growth impact, legal challenges, and transparency guidelines. Learn from leading companies like Vodafone and Meta.
SEO
December 19, 2023
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10 Questions to Rethink Your SEO Strategy
Is SEO Dead? Don't be fooled. Discover why a modern approach is crucial for online success. Read more.
Brand Strategy
December 14, 2023
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Using AI Strategically in Business: Four Tips
Unlock the business future with insights from ProcureCon Marketing 2023. Learn how AI reshapes strategies and accelerates success. Read more.
Investor Relations
December 12, 2023
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How to Create an Effective Annual Report Summary
Annual reports are a mandatory undertaking for publicly traded companies, but they are also a great opportunity (when done correctly) to connect with investors. Click here to learn more.