PureGym is a privately-owned fitness club and Britain's largest gym by membership, being the first to gain 1,000,000 members.
Services Provided
- Web Design & Development
- Cloud-Hosted Website
- Connect.ID Platform
- Connect.ID Intelligence
The challenge
To deliver a corporate website quickly and cost effectively
In early 2018, PureGym issued their first public bond. As a result, they needed to develop a bondholder website to address corporate audiences.
They had a very short timeline of just 2 weeks to put together a website for their investors. The website needed to be delivered as quickly as possible whilst being simple but akin to the customer-facing website.
PureGym had strict criteria it used to evaluate suitable solutions and partners, aside from the quick turnaround it was important the website was cost-effective and ideally able to be managed in-house by their team.
PureGym's core aim was to keep their investors informed and for the site to act as a repository for top-level information such as reports and key financial dates.
The solution
Rapid delivery of a site built on enterprise technology
The PureGym website was built rapidly using our Cloud-hosted websites solution. Built on secure, enterprise-grade technology, it utilizes leading software vendors at a low cost of entry. The website is fully scalable, ensuring new sections and pages are easily added as needed.
Our design team utilised the PureGym style guide to ensure all branding, assets, fonts, and logos stayed consistent with the consumer site.
The website also incorporated investor relations tools such as email alerts to ensure transparency in communicating companies performance with their visitors.
The outcome
A professional site built on time and to budget
In just two weeks, we designed, developed, and deployed a brand new bondholder website for PureGym, including email alerts functionality and a financial calendar.
The PureGym team were really happy with the look, feel and cost of the site as well as the overall execution. The information and structure of the site meant shareholders could easily and accessibly find any information they needed.