Michael Pasco

Michael is Director of Content Strategy at Investis Digital, where he leads a team of content creators that develop the blog posts, articles, reports and web content that drives bottom line results. He excels at applying marketing and advertising knowledge to various industries and brings a vast skillset in SEO, Content Strategy, Journalism, Web Design, and Keyword Research to his writing on those topics. Prior to his time at ZOG Digital, and now Investis Digital, he pursued a Bachelor’s Degree in Business/Managerial Economics from Virginia Commonwealth University School of Business.

Brand Strategy
March 19, 2020

How to Adapt Your Content Marketing Tactics Amid Uncertainty

How should a business change its approach with unexpected uncertainty? We suggest taking a close look at content strategy and operations before anything.
Read More →
Performance Marketing
April 4, 2019

Top considerations for scaling hyperlocal content

By creating content designed to capture local search terms, brands can grab attention with helpful content that’s relevant to their area.
Read More →