Nick Wineland

NIck is SEO Analyst and Local SEO Lead at Investis Digital, where he helps client businesses optimize content and leverage third-party tools to rank in Local Search. Passionate about the ever-changing search landscape, he writes about topics that inform any multi-location business, from Google MyBusiness to Google Maps, Local SEO, supporting Paid Media tactics and more.

SEO
February 16, 2021

Why Zero-Click Searches Matter (Again)

Zero click searches continue to influence the search landscape. Click here to learn more about the data around the significance they play in search.
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Brand Strategy
March 16, 2020

How to Keep Your Digital Brand Fresh During a Disruption

It’s important to manage your digital presence even as your offline operations are disrupted. Here are two steps to take now.
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Performance Marketing
May 9, 2019

Succeeding on Google Maps with paid media and organic content

The consumer’s journey can cross hundreds of touchpoints between their...
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Performance Marketing
May 6, 2019

How JavaScript can hurt your SEO

Little things can hurt or help your search engine optimization and JavaScript can be a powerful tool for creating dynamic content, but there are downsides.
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Performance Marketing
May 1, 2019

Why companies are concerned about Google My Business

When news erupted that Google might charge businesses for the privilege to use Google My Business, an uproar ensued. Find out how to approach this.
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Performance Marketing
April 9, 2019

Google Maps marketing with events and visual storytelling

Google Maps is more than the most popular wayfinding app. It’s also a ...
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SEO
January 28, 2019

New changes to Google My Business

If you're wondering, "how do I get my business on Google" if your busi...
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