The Connected Content Guide to Digital Communications: Find It
If a company has a good brand story, and a good strategy for sharing that story, one that’s built and run on a reliable, secure platform, then the last question they have to ask themselves is, will their audiences find it?
Unfortunately, even the best content, on the best website, cannot simply be set live and automatically attract the right audience to it. If a brand isn’t thinking about how they are going to be able to connect with their audiences and how their audiences in turn will be able to find them, their digital strategy remains incomplete. That’s why, at Investis Digital, we’ve put together our Connected ContentTM guide to Digital Communications.
In the report, we discuss our Connected ContentTM Approach, which unites three different variables crucial to a successful digital strategy in today’s world and redefines how brands should look at their digital communications. The last of these arms is ‘Find It’
‘Find It’ is all about how a brand can connect with its core audiences and how it can generate results that are:
- Goal-Driven
- Measurable
- Integrated
- Insight Led
- Iterative and Agile
‘Find It’ is where performance marketing comes into play. Once a brand is ready to share its story and has confidence that its audiences will have a positive user experience and be secure in its digital ecosystem, it is time to connect with audiences where they live.
Reaching a target, be it a consumer, an investor, or an employee, requires that the right messaging be delivered at the right time, to the right person, with the right context. Successfully engaging in paid search, organic search, SEO strategies, paid media, programmatic buying, and more, will allow brands to engage their audiences with their stories, and hopefully culminate in conversions.
The old adage asks, if a tree falls in a forest, but no one hears it, has it really fallen? With the ‘Find It’ leg of the Connected ContentTM Approach, your digital marketing will always have an audience around it. Download our Connected ContentTM Guide to Digital Communications today, to make sure your audiences know how to ‘Find It,’ as well as to learn more about the rest of our Connected ContentTM approach.