The ConnectedContent Guide to Digital Communications: Build It & Run It
Many brands focus on perfecting their brand story, but when it comes to successful digital communications, telling your story is only the start. Once companies have an authentic and sincere narrative it needs to be able to be accessed by their audiences. Companies that think about the way they build their digital ecosystem and run those channels once built, in synergy with the way they craft their stories, will find themselves a step ahead of the competition. That’s why, at Investis Digital, we’ve put together our ConnectedContentTM Guide to Digital Communications.
In the report, we discuss our ConnectedContentTM Approach, which unites three different variables crucial to a successful digital strategy in today’s world and redefines how brands should look at their digital communications. One of these arms is ‘Build It & Run It’
‘Build it’ is all about platforms that are:
- Secure
- Scalable
- Functional
- Integrated
- Insightful
Meanwhile, ‘Run it’ is about running those platforms in a way that allows for:
- Enablement
- Insights and Integration
- Consistency
- Governance and process
Your digital presence needs to be built up the right way, so that it can be quickly adjusted to meet a company’s needs and the needs of its audiences, all while remaining fully-functional and offering the insights and analytics that are necessary for continuing to improve upon current strategies. Building a brand’s digital ecosystem so that it is actually a part of it communications approach can make all the difference.
Not to mention, in today’s world, hyper-vigilance when it comes to the data brands own is an absolute requirement, meaning security must be a chief factor in the way any company builds its online presence.
But, at Investis Digital, we believe it’s important to think a step further. Once a company has built its online presence in a secure way, putting the system to work is what truly allows success to happen. If a website isn’t run the right way, constantly backed by a 24/7/365 team that is ready to iterate and nimbly adjust functionality, many opportunities could be lost.
Recent disruption has shown the industry that the ability to quickly adjust site pages and get an overt, communicative response up and running as soon as possible can make all the difference, but many brands are simply not yet up to the challenge.
Simply crafting a brand story is only a piece of establishing successful digital communications with your audiences. Download our ConnectedContentTM Guide to Digital Communications today, to learn how to ‘Build It & Run It’ right, as well as more about the rest of our Connected ContentTM approach.