Blog | IDX

Category: Performance Marketing

March 2, 2020

7 Ways to Improve Your Marketing Campaign with Visual Content

Using visual content in your marketing campaign will not only increase traffic to your website but also create more ways to tell your brand’s story.

February 18, 2020

How a Podcast Helped New Amsterdam’s “Pink Whitney” Vodka Launch

Brands should consider podcast advertising in their media budgets. This is an example of a successful partnership between brands and podcasts.

February 11, 2020

Understanding Google’s “Cookie-Pocalypse”

Due to the rise of privacy concerns, Google announced that it will stop supporting third-party cookies on Chrome. Here is the rundown.

January 31, 2020

Investis Digital to Attend 2020 Digital Summit Series Events

We walk you through Investis Digital's Involvement in the 2020 Digital Summit and the schedule of our attendance.

January 14, 2020

Why You Should Mix Podcast Advertising Into your 2020 Media Budget

Podcasts have seen explosive growth over the past seven years. Integrating podcast advertising into your media budget is worth effort.

January 9, 2020

How Amazon, Facebook, and Google Will Shape Performance Marketing in 2020

In 2020, these three companies will continue to dominate performance marketing. What will be the keys to their growth in 2020? Let’s take a look.

December 11, 2019

How Aviation Gin Demonstrates Audience Trust

Last week Aviation Gin showed us what it means to trust your audience....

December 10, 2019

Cannabis Marketing Online: Answers to Common Questions

With the progressing world of cannabis promotion online, we published answers to questions about this topic based on our client work with cannabis brands.

December 4, 2019

Five Questions to Ask About Respecting Consumer Privacy

It is vital to ensure there is a balance of intake of consumer information while respecting privacy. Here are five fundamental questions to ask.

November 26, 2019

Holiday Shopping Season: Top Questions Retailers Should Ask

Holiday shopping provides a spike in retail website traffic. These 4 questions will help ensure that your online presence is optimized for holiday traffic.

November 12, 2019

The Future Is Sensory Search

Today’s younger generations are constantly forcing the world of search...

October 30, 2019

Vueling Airlines Cookie Fine Demonstrates the Costs and Complications of GDPR Compliance

Vueling Airlines Cookie Fine Demonstrates the Costs and Complications of GDPR Compliance.

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Category: Performance Marketing

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