Technology Is Empowering Change During The Pandemic

During the recent disruption that has taken hold of the every day, the use of technology and digital platforms has accelerated and become more important than ever. From delivery apps to remote doctor visits, to a sudden pivot to virtual events, technological innovations have led the way in allowing individuals and brands to continue to function in their work and lives.

As disruption continues, however, this shift has begun to be more than just a pivot, but a true alteration in the way brands are conducting and formulating their businesses. As with other shifts to digital, such as the one seen in the retail industry, brands have begun to circle all the way back around to their original methodologies but are building them back up enhanced by technological advancements and contextual demands.

This idea is exemplified by the recent, novel collaboration between delivery app, DoorDash, and restaurant brand, Burma Superstar. The two have come together to design a physical restaurant concept and menu that is actually optimized for deliveries by DoorDash.      

“Empowering restaurants with the tools to connect with more customers and build new revenue streams is in our DNA, and we’re taking our mission one step further by creating a to-go restaurant concept from scratch for one restaurant brand,” said DoorDash’s head of regional merchant partnerships Georgie Thomas.

The idea for this restaurant came because demand for deliveries from Burma Superstar were exceeding its capacity to supply them, so it only made sense for the restaurant to optimize towards the ability to deliver more food and offer more pickup and take-out options. DoorDash, the company responsible for orchestrating these deliveries, was the perfect partner to team with.

As 2021 begins, companies will be assessing their long-term strategies for the year, and steps that may have begun as just necessary pivots, will now be factored in as part of something much larger.

At Investis Digital, we know the importance of technology to your brand and are keeping a close eye on the landscape of digital communications, in order to help our clients understand what the best strategies and adjustments are for them. As you consider how to best enhance the core of your offerings, and build them up evolved and advised by the current situational context, Investis Digital is here to help.