Blog | IDX

Category: Performance Marketing

May 6, 2020

How a Service Area Business Generates Leads and Improves Visibility

How can a service area business gain more visibility in a competitive local market? Investis Digital stepped in and tackled three challenges.

April 29, 2020

Spring 2020 Webinars On-Demand

IDX is offering webinars from earlier in the month on-demand. Here are all of the links to view on-demand for your viewing pleasure.

April 27, 2020

Navigating Business Through Disruption: Paid Media During COVID-19

The pandemic has brought along changes in consumer behavior, we dive into how it affects your paid media efforts.

April 23, 2020

Navigating Business Through Disruption: Social Spending

The pandemic has brought along changes in consumer behavior, we dive into if you should increase your social spending during COVID-19.

April 22, 2020

Navigating Business Through Disruption: Addressable Geofencing

The pandemic has brought along changes in user behavior, addressable geofencing is a way to adapt to the increased average time spent at home and online.

April 20, 2020

Navigating Business Through Disruption: Paid Search

The pandemic has brought along changes in consumer behavior, we dive into how you can use paid search to stay ahead of the competition.

April 15, 2020

Why Personalization Is Alive and Well

Consumer privacy laws have made it more challenging for businesses to personalize their content. But the appetite for personalized content remains strong.

April 15, 2020

Four Ways to Adapt Your B2B Digital Marketing Strategy During a Crisis

B2B sales cycles require extensive research with adaptation based on changing behaviors. We outline the process to approach a strategy during a crisis.

April 14, 2020

How to Create Breaking News Content Respectfully

Now is time to adjust your content calendar to include relevant, breaking news-style content on your website.

April 7, 2020

How To Create Content That Connects, Not Alienates

Businesses can build a relationship with audiences by informing and helping without triggering fear through content during a pandemic. Here are 3 ways.

April 2, 2020

10 Ways to Improve Your Performance Marketing During COVID-19

The marketing landscape has changed with COVID-19. Our list provides ways to utilize and improve your performance marketing to adapt.

March 12, 2020

How Google’s Partner Program Requirements Affect Brand/Agency Relationships

Google has a partner program and we dive into the details of the changes occurring and discuss questions that brands may want to ask their agency partners.

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Category: Performance Marketing

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