Blog | IDX

Category: Brand Strategy

April 9, 2020

What does good communications look like in a time of crisis?

For companies, communication should be a top priority right now. What does that mean in practice during a crisis?

April 8, 2020

How Brands Can Connect During a Crisis

Despite the uncertainty that COVID-19 is causing, sticking to these rules will help keep your communications on track.

April 7, 2020

How To Create Content That Connects, Not Alienates

Businesses can build a relationship with audiences by informing and helping without triggering fear through content during a pandemic. Here are 3 ways.

April 3, 2020

How Employers Can Stay Engaged During the COVID-19 Pandemic

When the pandemic erupted, many businesses communicated things that employees need to know, such as working remotely. How might employers stay engaged now?

March 25, 2020

Best Practices for Working at Home

We have always been mindful of special considerations for collaborating when we work at home. Here are best practices based on our experiences:

March 23, 2020

Engage Online Now More Than Ever

Are you thinking of halting your online advertising during the COVID-19 outbreak? Don’t make that mistake.

March 19, 2020

How to Adapt Your Content Marketing Tactics Amid Uncertainty

How should a business change its approach with unexpected uncertainty? We suggest taking a close look at content strategy and operations before anything.

March 16, 2020

How to Keep Your Digital Brand Fresh During a Disruption

It’s important to manage your digital presence even as your offline operations are disrupted. Here are two steps to take now.

March 10, 2020

4 Ways to Do a Webcast Right

Webcasts are typically more cost-effective and efficient than in-person events -- so long as you do webcasts right.

March 6, 2020

4 Ways to Inspire and Inform Your Employees While Remote

These are just some approaches for keeping employees engaged with digital when they cannot see each other face to face.

March 2, 2020

7 Ways to Improve Your Marketing Campaign with Visual Content

Using visual content in your marketing campaign will not only increase traffic to your website but also create more ways to tell your brand’s story.

October 4, 2018

Influence Purchasing Decisions with Reputation Management

Reputation management originated as a PR term, but as social media has grown, your brand’s online reputation heavily influences customer’s buying decisions.

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Category: Brand Strategy

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