Category: Performance Marketing

Performance Marketing
April 18, 2022

Google Responsive Search Ads are Taking Over: What You Should Know

Responsive search ads are set to replace expanded text ads on June 30th. Click to learn more.
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Performance Marketing
April 14, 2022

B2B Account Based Marketing: The Ultimate Guide

What is account-based marketing and how can you use it to optimize your B2B strategies? Click to learn more.
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Performance Marketing
April 11, 2022

How New FTC Regulations Are Fining For-Profit Universities For Misleading Advertisements

Universities are facing legal trouble after flaunting inaccurate student success post-graduation. Click to learn how your ads can avoid these mistakes.
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Performance Marketing
April 7, 2022

The Best Tools for Local SEO

There are plenty of tools that can help improve your rankings, but which are best for local SEO? Click to learn more.
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Performance Marketing
April 6, 2022

How to Refresh Older Blog Posts

Do you have older blog posts in need of an update? Learn why refreshing existing content is valuable and discover our top tips for rewriting blog posts.
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Performance Marketing
March 8, 2022

How is Google Following Apple’s Consumer Privacy Push?

In 2021, Apple stepped up their commitment to consumer privacy and Google is now following suit. Click to learn more.
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Performance Marketing
March 8, 2022

Women's History Month Spotlight: Viraj Mehta

We're celebrating this Women's History Month with inspiring thought leaders from across our global offices. Click to learn more.
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Performance Marketing
March 3, 2022

How To Increase Occupancy at Senior Living Communities

The demand for senior housing is rising, but how do you make your services stand out from the rest? Click to learn more.
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Performance Marketing
February 23, 2022

How to Build an Audience Persona

Building an audience persona is a crucial step to any marketing strategy, but where should you start? Click to learn more.
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Performance Marketing
February 22, 2022

Where is Mobile Headed in 2022?

According to App Annie’s most recent State of Mobile report, the pandemic has caused a massive shift towards mobile. Click to learn more.
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Performance Marketing
February 15, 2022

How and Why Google Is Embracing Consumer Privacy

Google has launched a new approach to ad personalization which no longer relies on third-party cookies. Click to learn on how Google is embracing consumer privacy.
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Performance Marketing
February 1, 2022

Why Does Google Pathways Matter for SEO?

Google is launching an AI architecture, Pathways, which could affect the findability of your business. Click for more.
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