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January 1, 2020
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Increasing leads by 70% while decreasing CPL by 34%
We walk through how we increased a client's leads while decreasing the CPL.
Category: Reporting And Analytics
Reporting and Analytics
September 19, 2019
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Best Practices for Creating Goals in Google Analytics
Are you looking to capitalize on traffic coming to your website? Learn how to set up effective goals in Google Analytics with this step-by-step guide.
Reporting and Analytics
June 25, 2019
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Analytics and UX: Understanding the Story Behind the Data
In this post, we’ll explore how thinking bigger about analytics by analyzing data in a meaningful way.
Reporting and Analytics
May 30, 2019
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Attributing Value to Multiple Marketing Channels
When you use multiple marketing channels, you must understand what’s working and what isn’t and continually improve your strategy based on those findings.
Reporting and Analytics
June 26, 2018
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4 Project Management KPIs and Metrics that Prove Business Success
Explaining SEO shouldn't be hard. Actually, it's quite easy when you know how to do it right. This guide can help you explain its benefits to anyone.
Reporting and Analytics
April 19, 2018
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3 Metrics That Help Track User Engagement with Google Tag Manager
Find out why using Google Tag Manager can uncover more accurate and insightful data on how users engage with your content.
Reporting and Analytics
August 17, 2017
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Google Analytics: What to Measure and Where Visitors Go
This article covers three exercises that will help you appreciate Google Analytics, measure your website, analyze the data, and make informed improvements.
Reporting and Analytics
December 22, 2016
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Google Analytics 101: Best Practices for eCommerce Sites
Do you have an eCommerce site? Are you using Google Analytics to its full potential? Follow these Google Analytics 101 best practices and get started right.
Reporting and Analytics
December 7, 2016
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5 Website KPIs for Content Marketing
Learn about these 5 website KPIs to better analyze your audience, quickly measure content performance, and prioritize your content optimization efforts.
Reporting and Analytics
April 16, 2016
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Content Measurement: Identify Your Best and Worst Content
It’s not enough to just create and publish content these days; you have to take the next step in ensuring the success of your content once published.
Reporting and Analytics
February 10, 2015
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6 Questions and Answers about Content Marketing ROI
Andy Crestodina, founder of Orbit Media, is an analytics wizard. Learn more about Content Marketing ROI with answers to 6 critical questions.
Reporting and Analytics
January 15, 2015
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7 Reasons Why Your Conversion Rate Is Down (Or Up!)
Stop spending so much time diagnosing conversion rate issues & spend more time fixing them! Here are 7 common reasons your conversion rate has fallen.