Why Data Visualization is Important for Digital Marketing
Stephen Roda
Reporting and Analytics
March 2, 2021
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Data visualization is and will continue to be an important part of digital marketing. It is useful to turn complex data into actionable insights.
Digital Communications
January 26, 2021
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iOS 14 Privacy Features and the Effect on Digital Advertising
The latest development for digital privacy is Apple’s iOS 14 update that gives iPhone users more control over their data by deciding how advertisers can track them.
Reporting and Analytics
July 10, 2020
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How to Generate More Website Leads with Analytics
Analytics is one of the most valuable tools in your digital marketing arsenal. Learn our best practices to generate more website leads with Google Analytics.
Reporting and Analytics
September 19, 2019
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Best Practices for Creating Goals in Google Analytics
Are you looking to capitalize on traffic coming to your website? Learn how to set up effective goals in Google Analytics with this step-by-step guide.
Reporting and Analytics
April 19, 2018
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3 Metrics That Help Track User Engagement with Google Tag Manager
Find out why using Google Tag Manager can uncover more accurate and insightful data on how users engage with your content.
Reporting and Analytics
April 16, 2016
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Content Measurement: Identify Your Best and Worst Content
It’s not enough to just create and publish content these days; you have to take the next step in ensuring the success of your content once published.
Email Marketing
November 3, 2015
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Why Lead Nurture is Important for Content Marketing
To be effective marketers, we have to change the question from “how can I make my users do this” to “how can I make my users want to do this.”