Stephen Roda

Stephen started at Vertical Measures back in 2014 and now oversees measurement and analytics at Investis Digital to make sure that our services are having the largest, positive effect for our clients. He works diligently to provide analytics audits, creating reports that tell the story of a client’s success, and identifying opportunities to make insightful changes that turn into meaningful business improvements.

He loves what he does and will continue learning and applying that knowledge to improve our clients’ business.

Stephen is originally from Nova Scotia, Canada and is frequently asked questions about our neighbors to the north. At the office he was previously President of our company Toastmasters club and host of our annual awards show, The Vemmys. Outside of the office, Stephen enjoys software development, playing video games, and channeling his inner Harry Caray by drinking ice cold Budweiser.

He claims to have briefly seen the entire Internet once, maybe twice.

Reporting and Analytics
Computer with data on it
March 2, 2021

Why Data Visualization is Important for Digital Marketing

Data visualization is and will continue to be an important part of digital marketing. It is useful to turn complex data into actionable insights.
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Digital Communications
January 26, 2021

iOS 14 Privacy Features and the Effect on Digital Advertising

The latest development for digital privacy is Apple’s iOS 14 update that gives iPhone users more control over their data by deciding how advertisers can track them.
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Reporting and Analytics
July 10, 2020

How to Generate More Website Leads with Analytics

Analytics is one of the most valuable tools in your digital marketing arsenal. Learn our best practices to generate more website leads with Google Analytics.
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Reporting and Analytics
September 19, 2019

Best Practices for Creating Goals in Google Analytics

Are you looking to capitalize on traffic coming to your website? Learn how to set up effective goals in Google Analytics with this step-by-step guide.
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Reporting and Analytics
April 19, 2018

3 Metrics That Help Track User Engagement with Google Tag Manager

Find out why using Google Tag Manager can uncover more accurate and insightful data on how users engage with your content.
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Reporting and Analytics
April 16, 2016

Content Measurement: Identify Your Best and Worst Content

It’s not enough to just create and publish content these days; you have to take the next step in ensuring the success of your content once published.
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Email Marketing
November 3, 2015

Why Lead Nurture is Important for Content Marketing

To be effective marketers, we have to change the question from “how can I make my users do this” to “how can I make my users want to do this.”
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