Blog | IDX

Billy Adams

Billy Adams started his career in 2011 working for a marketing agency in Boston, MA where he worked closely with clients such as Toyota, Verizon, and UMASS Football. His first experience with digital came in 2014 at a Private Jet Agency in Palm Beach Gardens, Florida, where he was responsible for all the company’s online marketing needs.

Since joining the Vertical Measures team in 2015, Billy has moved from a Link Development Specialist to SEO Specialist and now heads up the entire Link Development side of the business at Investis Digital.

Billy’s primary goal every day is to help make everyone around him better to deliver the best possible results to our clients. He has a passion for learning new things about SEO and is excited about the direction the industry is headed. Billy currently resides in Scottsdale, Arizona where he enjoys the lack of snow and abundance of golf.

February 1, 2022

Why Does Google Pathways Matter for SEO?

Google is launching an AI architecture, Pathways, which could affect the findability of your business. Click for more.

January 25, 2022

Is Microsoft’s Activision Deal a Test of Trust?

Microsoft steps into the metaverse with their recent Activision Blizzard acquisition, but does this new merger test their values? Click to learn more.

December 29, 2021

2021: A Year in Review

2021 has been a year of innovation and resilience in the digital space. Click for our year in review.

December 8, 2021

How Can Better.com Restore Its Reputation?

Better.com is under fire for major layoffs. Click here to learn more about how they can recover their reputation.

December 7, 2021

How Peloton Can Reclaim Its Narrative

Lululemon recently sued Peloton for copyright infringement in Peloton’s new clothing line. How should Peloton protect its reputation as the lawsuit escalates?

November 16, 2021

A Holiday Retailer's Guide to Amazon and Google

Maximize your visibility this holiday season with Amazon and Google. Click to learn more.

November 2, 2021

What is the Metaverse and How Should Businesses Respond?

Facebook has just changed its name to Meta, leaning into the metaverse. But what is the metaverse (and why should you care)? Click here to learn more.

October 26, 2021

Why Google Wants to Amplify Visual Content

Google is upgrading the visual experience for how we search and shop. Click here to learn more.

October 22, 2021

How Apple Should Respond to #AppleToo

#AppleToo might seem like a headache for Apple management, but it’s also an opportunity for Apple to build trust through empathy. Click here to learn more.

October 7, 2021

How Facebook Can Improve Its Reputation

Facebook has endured many threats to its reputation in recent years, but its latest crisis is different: a threat from within. Click here to learn more.

August 20, 2021

Four Quick Service Restaurant Chains That Nail Campaigns to Perfection

Nothing says “we’re back to normal” like sitting down at a quick servi...

August 4, 2021

Why Businesses Need a HubSpot Certified Trainer

Most businesses barely scratch the surface of HubSpot’s potential. Learn why hiring a HubSpot Certified Trainer can help drive more leads and business.

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