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Category: Brand Strategy

Brand Strategy
June 22, 2020

How Audiences Are Engaging with Companies During COVID-19

We’ve taken a broad snapshot of audience behavior across a selection of websites to determine how audiences are engaging with companies during COVID-19.
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James Croxford
Brand Strategy
June 18, 2020

How Brand Values Guide Us During Uncertain Times

Our values define who we are, what we stand for, and how we can help others succeed – and that leads to our own success, as well.
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Investis Digital
Performance Marketing
June 9, 2020

Facebook Shops Connects Brands to Commerce

Facebook Shops allows small and large businesses to market their products to customers that are actively engaging with their brands online. We run it down.
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Daniel Morris
Brand Strategy
May 22, 2020

Protecting Your Business in Times of Crisis

Based on our experience, we believe businesses can and should protect themselves by taking these five actions.
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Investis Digital
Brand Strategy
The Connected Content Guide to Digital Communications: Tell It
May 21, 2020

The Connected Content Guide to Digital Communications: Tell It

As the digital world continues to grow and evolve, audiences everywher...
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Investis Digital
News
May 21, 2020

How Facebook Acquiring Giphy Affects Storytelling Strategy

When telling your story, it’s important to have the right visuals with the right content. It influences website traffic while generating leads and sales.
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Idx
Brand Strategy
The Connected Content Guide to Digital Communications: Build It & Run It
May 20, 2020

The ConnectedContent Guide to Digital Communications: Build It & Run It

Many brands focus on perfecting their brand story, but when it comes t...
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Idx
Brand Strategy
The Connected Content Guide to Digital Communications: Find It
May 20, 2020

The Connected Content Guide to Digital Communications: Find It

If a company has a good brand story, and a good strategy for sharing t...
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Investis Digital
Brand Strategy
May 12, 2020

How Content Design Alters How People View Your Business

Content is why people visit websites, and what they remember after they leave. It can be incredibly effective in changing perceptions of your business.
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Clara Murray
Brand Strategy
May 6, 2020

How a Service Area Business Generates Leads and Improves Visibility

How can a service area business gain more visibility in a competitive local market? Investis Digital stepped in and tackled three challenges.
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Investis Digital
News
May 1, 2020

How to Plan, Produce, and Promote an Amazing Webinar

Investis Digital shows you how to plan, produce, and promote an amazing webinar.
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Mike Huber
Brand Strategy
April 14, 2020

How to Create Breaking News Content Respectfully

Now is time to adjust your content calendar to include relevant, breaking news-style content on your website.
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Emily Overholt